5 Reasons You Should Create Video Content Now

5 Reasons You Should Create Video Content Now

As video consumption continues to rise year on year the growing need to incorporate it into your marketing strategy feels more and more urgent. One of the problems however, is that from a practical standpoint it feels like a lot of work for an unknown return. Plus,...
How To Excel On Video Even If You’re Shy

How To Excel On Video Even If You’re Shy

It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a number of...
Vanity Metrics vs. Contextualised Numbers

Vanity Metrics vs. Contextualised Numbers

Vanity Metrics vs. Contextualised Numbers It is no secret these days that numbers get a bad wrap. At least in certain social media circles. You can’t even mention a number without everyone screaming ‘vanity metrics!’ at you. It would seem that ANY time ANY body brings...
Video Is The New Black

Video Is The New Black

If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad When I came up with the title of this post I actually had to...