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6 Signs That Your Digital Strategy Sucks

The Vlog/Blog So this week I actually spoke/ranted (you choose) about this on Periscope which, by the way, is probably my new FAVOURITE social media platform. Impromptu videos? Yes please! Anyway, the actual scope received great feedback. I would go so far as to say...

How To Get More Followers On Twitter

The Vlog/Blog First of all I need to address the elephant in the room, which is that followers are all about quality not quantity. I would probably be scolded by those in the industry if I didn’t first preface this blog post with that (common) piece of knowledge....

How Much Content Should You Create?

The Vlog/Blog I want to start answering this question with a quote from Gary Vaynerchuk. He said “If you are not putting out relevant content in relevant places, you don’t exist!” What I believe he means by that is, if you aren’t creating and distributing content how...

Yes, You Need To Stop Being Romantic

The Vlog/Blog Short Story: Practice practicality not romanticism. Long Story: Lately there is sooooooooo much talk about jumping on Snapchat and I get it. I really do. It’s fun and shiny and new (read: 4.5 years old) and Gary Vee is the chief evangelist. But there is...

How Do I Create A Social Media Marketing Strategy?

The Vlog/Blog Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised. Short story: Goals + Reverse engineering Long story: Before we get right into it, I want to ask you something....

Facebook Ad Rogues, You Gotta Stop. Like… Now

The Vlog/Blog Short Story: Stop posting decontextualised results! (ok, you’ll probably need to read the rest of the post for this one…) Long Story: I am in a number of Facebook groups that, let’s be honest, I should have probably left a long time ago. I’m not even...

The Gary Vaynerchuk Lesson

The Vlog/Blog Short Story: Patience. Long Story: I, like you (I’m assuming), consume a fair amount of Gary Vaynerchuk. I follow him across all social. I binge watch DailyVees if I’ve missed them for a while and I’m currently reading the #AskGaryVee Book (which was...

Oh, You Want To Talk About Snapchat Strategy?

The Vlog/Blog Short story: There is no Snapchat code to decipher. If you’re not interesting, you’re boring. And you won’t be good at Snapchat. End of. Oh… and as for strategy. There are only 4 things you need to know. Read on if you want to know. Longer story: This is...

Keeping Perspective Through Digital Innovation

The Vlog/Blog Short Story: Know the goals you are trying to achieve and align every business decision with them. Long Story: What I am seeing lately in the social and business space is nothing short of what I saw when I was working in the health space. It didn’t end...

Social Media: The Relationship vs. The One Night Stand

The Vlog/Blog Short story: Social media is not and cannot be treated like a one night stand. It requires the attention, the commitment and the sacrifice of a relationship. Long story: I literally have just jumped off the phone to my travel blogging, content creator...