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The Paradox of Social Scalability + Why It Matters

The Vlog/Blog By nature, the very definition of a paradox is that which is self-contradictory or draws illogical conclusions. Personally I feel as though this is a fitting description for the state of social media scalability and describes in one word why it is so...

How To Be Great At Social Media

The Vlog/Blog How To Be Great At Social Media If you’ve been reading my posts for even a short amount of time you would have noticed I talk about goal setting as a crucial part of any social media marketing strategy. While this is foundational to social media success...

Video Is The New Black

The Vlog/Blog If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad When I came up with the title of this post I...
How To Excel On Video Even If You’re Shy

How To Excel On Video Even If You’re Shy

The Vlog/Blog It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a...
5 Reasons You Should Create Video Content Now

5 Reasons You Should Create Video Content Now

The Vlog/Blog As video consumption continues to rise year on year the growing need to incorporate it into your marketing strategy feels more and more urgent. One of the problems however, is that from a practical standpoint it feels like a lot of work for an unknown...