5 Reasons You Should Create Video Content Now

As video consumption continues to rise year on year the growing need to incorporate it into your marketing strategy feels more and more urgent. One of the problems however, is that from a practical standpoint it feels like a lot of work for an unknown return. Plus,...

How To Excel On Video Even If You’re Shy

It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a number of...

Vanity Metrics vs. Contextualised Numbers

Vanity Metrics vs. Contextualised Numbers It is no secret these days that numbers get a bad wrap. At least in certain social media circles. You can’t even mention a number without everyone screaming ‘vanity metrics!’ at you. It would seem that ANY time ANY body brings...

Video Is The New Black

If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad When I came up with the title of this post I actually had to...

How To Be Great at Social Media

How To Be Great At Social Media If you’ve been reading my posts for even a short amount of time you would have noticed I talk about goal setting as a crucial part of any social media marketing strategy. While this is foundational to social media success there is one...

The Paradox of Social Scalability + Why It Matters

By nature, the very definition of a paradox is that which is self-contradictory or draws illogical conclusions. Personally I feel as though this is a fitting description for the state of social media scalability and describes in one word why it is so difficult for...

Social Media: The Relationship vs. The One Night Stand

Short story: Social media is not and cannot be treated like a one night stand. It requires the attention, the commitment and the sacrifice of a relationship. Long story: I literally have just jumped off the phone to my travel blogging, content creator friend and...

Keeping Perspective Through Digital Innovation

Short Story: Know the goals you are trying to achieve and align every business decision with them. Long Story: What I am seeing lately in the social and business space is nothing short of what I saw when I was working in the health space. It didn’t end well there and...

Oh, You Want To Talk About Snapchat Strategy?

Short story: There is no Snapchat code to decipher. If you’re not interesting, you’re boring. And you won’t be good at Snapchat. End of. Oh… and as for strategy. There are only 4 things you need to know. Read on if you want to know. Longer story: This is going to be a...

The Gary Vaynerchuk Lesson

Short Story: Patience. Long Story: I, like you (I’m assuming), consume a fair amount of Gary Vaynerchuk. I follow him across all social. I binge watch DailyVees if I’ve missed them for a while and I’m currently reading the #AskGaryVee Book (which was kindly hand...

Facebook Ad Rogues, You Gotta Stop. Like… Now

Short Story: Stop posting decontextualised results! (ok, you’ll probably need to read the rest of the post for this one…) Long Story: I am in a number of Facebook groups that, let’s be honest, I should have probably left a long time ago. I’m not even sure why I look...