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6 Signs That Your Digital Strategy Sucks

So this week I actually spoke/ranted (you choose) about this on Periscope which, by the way, is probably my new FAVOURITE social media platform. Impromptu videos? Yes please! Anyway, the actual scope received great feedback. I would go so far as to say it was my most...

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How To Get More Followers On Twitter

First of all I need to address the elephant in the room, which is that followers are all about quality not quantity. I would probably be scolded by those in the industry if I didn’t first preface this blog post with that (common) piece of knowledge. Followers for the...

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How Much Content Should You Create?

I want to start answering this question with a quote from Gary Vaynerchuk. He said “If you are not putting out relevant content in relevant places, you don’t exist!” What I believe he means by that is, if you aren’t creating and distributing content how is anybody...

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Yes, You Need To Stop Being Romantic

Short Story: Practice practicality not romanticism. Long Story: Lately there is sooooooooo much talk about jumping on Snapchat and I get it. I really do. It’s fun and shiny and new (read: 4.5 years old) and Gary Vee is the chief evangelist. But there is a problem....

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How Do I Create A Social Media Marketing Strategy?

Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised. Short story: Goals + Reverse engineering Long story: Before we get right into it, I want to ask you something. Why are you...

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Facebook Ad Rogues, You Gotta Stop. Like… Now

Short Story: Stop posting decontextualised results! (ok, you’ll probably need to read the rest of the post for this one…) Long Story: I am in a number of Facebook groups that, let’s be honest, I should have probably left a long time ago. I’m not even sure why I look...

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The Gary Vaynerchuk Lesson

Short Story: Patience. Long Story: I, like you (I’m assuming), consume a fair amount of Gary Vaynerchuk. I follow him across all social. I binge watch DailyVees if I’ve missed them for a while and I’m currently reading the #AskGaryVee Book (which was kindly hand...

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Oh, You Want To Talk About Snapchat Strategy?

Short story: There is no Snapchat code to decipher. If you’re not interesting, you’re boring. And you won’t be good at Snapchat. End of. Oh… and as for strategy. There are only 4 things you need to know. Read on if you want to know. Longer story: This is going to be a...

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Keeping Perspective Through Digital Innovation

Short Story: Know the goals you are trying to achieve and align every business decision with them. Long Story: What I am seeing lately in the social and business space is nothing short of what I saw when I was working in the health space. It didn’t end well there and...

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Social Media: The Relationship vs. The One Night Stand

Short story: Social media is not and cannot be treated like a one night stand. It requires the attention, the commitment and the sacrifice of a relationship. Long story: I literally have just jumped off the phone to my travel blogging, content creator friend and...

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The Paradox of Social Scalability + Why It Matters

By nature, the very definition of a paradox is that which is self-contradictory or draws illogical conclusions. Personally I feel as though this is a fitting description for the state of social media scalability and describes in one word why it is so difficult for...

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How To Be Great At Social Media

How To Be Great At Social Media If you’ve been reading my posts for even a short amount of time you would have noticed I talk about goal setting as a crucial part of any social media marketing strategy. While this is foundational to social media success there is one...

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Video Is The New Black

If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad When I came up with the title of this post I actually had to...

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How To Excel On Video Even If You’re Shy

It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a number of...

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