How Do I Create A Social Media Marketing Strategy?

Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised. Short story: Goals + Reverse engineering Long story: Before we get right into it, I want to ask you something. Why are you...

Yes, You Need To Stop Being Romantic

Short Story: Practice practicality not romanticism. Long Story: Lately there is sooooooooo much talk about jumping on Snapchat and I get it. I really do. It’s fun and shiny and new (read: 4.5 years old) and Gary Vee is the chief evangelist. But there is a...

How Much Content Should You Create?

I want to start answering this question with a quote from Gary Vaynerchuk. He said "If you are not putting out relevant content in relevant places, you don't exist!" What I believe he means by that is, if you aren't creating and distributing content how is anybody...

How To Get More Followers On Twitter

First of all I need to address the elephant in the room, which is that followers are all about quality not quantity. I would probably be scolded by those in the industry if I didn't first preface this blog post with that (common) piece of knowledge. Followers for the...

Where Do You Belong? #SummitLive 2016

I warn you now - this will most likely be unlike every other Summit Live blog post you read. I’m not here to recap something that you did or didn’t experience because I think it’s actually hard to do that well. I’m not here to try and move you through timely and...

6 Signs That Your Digital Strategy Sucks

So this week I actually spoke/ranted (you choose) about this on Periscope which, by the way, is probably my new FAVOURITE social media platform. Impromptu videos? Yes please! Anyway, the actual scope received great feedback. I would go so far as to say it was my most...