Posts by Sarah Moore

Video Length

How Long Should Your Video Be?

How Long Should Your Video Be? The perfect video length is difficult to achieve no matter how long you’ve been video marketing. So I’ve put together a few questions to ask as well as look at the data from a case study by Wistia to help you determine the ideal video length. My first question…

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5 Ways To Increase Your Facebook Organic Reach 2017

One of the biggest concerns I hear regarding Facebook organic reach and its slow decline. In this video I’ve put together 5 tips on how to increase your organic reach and they’re all tried and true by yours truly. TIP 1 – Know your audience It’s imperative you know who you’re serving so that you…

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Video For Business

5 Ways To Use Video For Business

5 Ways To Use Video For Business: Other Than Straight Up Vlogging When we think of video we often think of vlogging or content videos but that’s not the only way to use video in your business. In this video I give you 5 ways to use video for business outside of the traditional vlogging…

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Content Creation

Content Creation: Surviving The Long Game

In this week’s video I want to talk to you about Content creation and surviving the long game. Whenever businesses decide to create content there is always initial excitement that propels them to start. Starting content creation is easy, what is difficult is consistently creating it and showing up week in, week out. In this…

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5 Reasons You Should Create Video Content Now

5 Reasons You Should Create Video Content Now

5 Reasons You Should Create Video Content Now As video consumption continues to rise year on year the growing need to incorporate video content into your marketing strategy feels more and more urgent. One of the problems however, is that from a practical standpoint it feels like a lot of work for an unknown return. Plus, it’s…

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How To Excel On Video Even If You’re Shy

How To Excel On Video Even If You’re Shy

It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a number of businesses back — fear. Not a lot of people…

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Video Is The New Black

Video Is The New Black

Video Is The New Black Ok.. it’s not that new. But Let me explain after my disclaimer. If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad…

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The Golden Rule Of Marketing

The Golden Rule Of Marketing

The Golden Rule Of Marketing You may or may not agree as to my definition of the golden rule of marketing but this particular issue is where A LOT of business owners fall down. Case in point. Learn from my experience and get good at delivering on expectations you create.

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How To Be Great At Social Media

How To Be Great At Social Media

Everyone wants to know how to be great at social media. It would solve a lot of problems, wouldn’t it? If you’ve been reading my posts for even a short amount of time you would have noticed I talk about goal setting as a crucial part of any social media marketing strategy. While this is…

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The Paradox Of Social Scalability and Why It Matters

The Paradox of Social Scalability + Why It Matters

The Paradox of Social Scalability + Why It Matters By nature, the very definition of a paradox is that which is self-contradictory or draws illogical conclusions. Personally I feel as though this is a fitting description for the state of social media scalability and describes in one word why it is so difficult for businesses…

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