Posts by Sarah Moore

Social Media: The Relationship vs. The One Night Stand

Social Media: The Relationship vs. The One Night Stand

Short story: Social media is not and cannot be treated like a one night stand. It requires the attention, the commitment and the sacrifice of a relationship. Long story: I literally have just jumped off the phone to my travel blogging, content creator friend and fellow aussie Dan Moore, and one of the big themes of our conversation…

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Keeping Perspective Through Digital Innovation

Keeping Perspective Through Digital Innovation

Short Story: Know the goals you are trying to achieve and align every business decision with them. Long Story: What I am seeing lately in the social and business space is nothing short of what I saw when I was working in the health space. It didn’t end well there and it won’t end well…

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Vanity Metrics vs Contextualised Numbers

Vanity Metrics vs. Contextualised Numbers

Short Story: Not all metrics are vanity metrics. Learn how to attribute value and stop measuring arbitrary numbers. Long Story: It is no secret these days that numbers get a bad wrap. At least in certain social media circles. You can’t even mention a number without everyone screaming ‘vanity metrics!’ at you. I’m not going to lie,…

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Snapchat

3 Ways To Increase Your Snapchat Following

3 Ways To Increase Your Snapchat Following In recent times, I gave you my opinion on whether or not your business ‘needs’ to be on Snapchat. THIS video is for those that are on the platform and want to grow their following. Side note – One of my favourite parts of editing my videos is…

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8 (Actionable) Steps To Immediately Reduce Social Media Overwhelm

8 Steps To Immediately Reduce Social Media Overwhelm

Short story: Identify where the overwhelm is coming from + do something about it. Long story: If you’re anything like me, you succumb to overwhelm maybe…. once a week, if not more… I am a Type A personality after all. I know for many years I fell into the trap of believing that I needed to read…

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Snapchat

Do Small Businesses Need To Be On Snapchat?

Do Small Businesses Need To Be On Snapchat? I can’t even recall how many times I’ve had this conversation recently – which is why I addressed it in a video. It’s nice and short and I hope that it puts your mind at ease a little…

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Yes, You Need To Stop Being Romantic

Yes, You Need To Stop Being Romantic

Short Story: Practice practicality not romanticism. Long Story: Lately there is sooooooooo much talk about jumping on Snapchat and I get it. I really do. It’s fun and shiny and new (read: 4.5 years old) and Gary Vee is the chief evangelist. But there is a problem. Everybody is becoming way too attached to it as the…

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Content Ideas

10 Ways To Generate Endless Content Ideas

10 Ways to Generate Endless Content Ideas One of the most difficult things when you go to create content is to actually figure out what the heck you’re going to talk about! In this video I list out 10 ways to generate ideas so that you’re never short again. Let me know in the comments…

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How Do I Create a Social Media Marketing Strategy?

How Do I Create a Social Media Marketing Strategy?

Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised. Short story: Goals + Reverse engineering Long story: Before we get right into it, I want to ask you something. Why are you on social media? What is…

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The Gary Vaynerchuk Lesson

The Gary Vaynerchuk Lesson

hort Story: Patience. Long Story: I, like you (I’m assuming), consume a fair amount of Gary Vaynerchuk. I follow him across all social. I binge watch DailyVees if I’ve missed them for a while and I’m currently reading the #AskGaryVee Book (which was kindly hand delivered to me by my friend Tristan who flew in from another state to do…

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