Blog

Passion Won’t Sustain Content Creation I don’t think anyone would say that passion is enough. The problem however, is that many many people don’t actually know what IS enough. That’s what I’m going to address. See, I truly believe that if you’re passionate about something you should go for it BUT in order to keep…

5 Reasons You Should Create Video Content Now As video consumption continues to rise year on year the growing need to incorporate video content into your marketing strategy feels more and more urgent. One of the problems however, is that from a practical standpoint it feels like a lot of work for an unknown return. Plus, it’s…

It’s no secret that video marketing is here to stay and businesses that turn a blind eye are going to miss out. At this point in time, video is still a disruptive and affordable medium relatively unutilized by SMBs. However there is one thing holding a number of businesses back — fear. Not a lot of people…

Video Is The New Black Ok.. it’s not that new. But Let me explain after my disclaimer. If you are already implementing the use of video in your business or at the very least, have a strategy set out to do so then you have my explicit permission to stop reading here. Evergreen Fashion or Fad…

Everyone wants to know how to be great at social media. It would solve a lot of problems, wouldn’t it? If you’ve been reading my posts for even a short amount of time you would have noticed I talk about goal setting as a crucial part of any social media marketing strategy. While this is…

The Paradox of Social Scalability + Why It Matters By nature, the very definition of a paradox is that which is self-contradictory or draws illogical conclusions. Personally I feel as though this is a fitting description for the state of social media scalability and describes in one word why it is so difficult for businesses…

Short story: Social media is not and cannot be treated like a one night stand. It requires the attention, the commitment and the sacrifice of a relationship. Long story: I literally have just jumped off the phone to my travel blogging, content creator friend and fellow aussie Dan Moore, and one of the big themes of our conversation…

Short Story: Know the goals you are trying to achieve and align every business decision with them. Long Story: What I am seeing lately in the social and business space is nothing short of what I saw when I was working in the health space. It didn’t end well there and it won’t end well…

Short Story: Not all metrics are vanity metrics. Learn how to attribute value and stop measuring arbitrary numbers. Long Story: It is no secret these days that numbers get a bad wrap. At least in certain social media circles. You can’t even mention a number without everyone screaming ‘vanity metrics!’ at you. I’m not going to lie,…

Short story: Identify where the overwhelm is coming from + do something about it. Long story: If you’re anything like me, you succumb to overwhelm maybe…. once a week, if not more… I am a Type A personality after all. I know for many years I fell into the trap of believing that I needed to read…