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Yes, You Need To Stop Being Romantic

Yes, You Need To Stop Being Romantic

Short Story: Practice practicality not romanticism. Long Story: Lately there is sooooooooo much talk about jumping on Snapchat and I get it. I really do. It’s fun and shiny and new (read: 4.5 years old) and Gary Vee is the chief evangelist. But there is a problem. Everybody is becoming way too attached to it as the…

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How Do I Create a Social Media Marketing Strategy?

How Do I Create a Social Media Marketing Strategy?

Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised. Short story: Goals + Reverse engineering Long story: Before we get right into it, I want to ask you something. Why are you on social media? What is…

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The Gary Vaynerchuk Lesson

The Gary Vaynerchuk Lesson

hort Story: Patience. Long Story: I, like you (I’m assuming), consume a fair amount of Gary Vaynerchuk. I follow him across all social. I binge watch DailyVees if I’ve missed them for a while and I’m currently reading the #AskGaryVee Book (which was kindly hand delivered to me by my friend Tristan who flew in from another state to do…

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Facebook Ad Rogues, You Gotta Stop. Like… Now

Facebook Ad Rogues, You Gotta Stop. Like… Now

Short Story: Stop posting decontextualised results! (ok, you’ll probably need to read the rest of the post for this one…) Long Story: I am in a number of Facebook groups that, let’s be honest, I should have probably left a long time ago. I’m not even sure why I look at the posts. Note to self — do…

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The One + ONLY Secret To Killing It On Social Media (And Everywhere)

The One + ONLY Secret To Killing It On Social Media (And Everywhere)

Short Story: Do SOMETHING. Long Story: I remember when I first started really getting into online marketing and social media, I would scour the internet for hours and read EVERYTHING I could get my hands on. If there was a free eBook, I would whore out my email address without batting an eyelid. I would…

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Oh, You Want To Talk About Snapchat Strategy?

Oh, You Want To Talk About Snapchat Strategy?

Short story: There is no Snapchat code to decipher. If you’re not interesting, you’re boring. And you won’t be good at Snapchat. End of. Oh… and as for strategy. There are only 4 things you need to know. Read on if you want to know. Longer story: This is going to be a little bit controversial for some people…

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